We are pleased to present a plethora of progressive music industry education programming at the Halifax Pop Explosion host hotel, the Lord Nelson.

From the introductory music boot camp presented by Exclaim! Magazine’s Music School columnist Allison Outhit, to high falutin’ talks about the history of HPX and the future of live music in Halifax, with everything in between, the conference has something for everyone!

Registration is ONLY $25.00 taxes included (+ fees) [FREE for all pass holders - so go, learn a little something this week].

All of you that are interested in “how does the music industry work?” should attend Allison Outhits boot camp on Saturday! It is a solid gold one stop shop to learn the basics! - Waye Mason, HPX Executive Director

Carl Wilson from the Globe and Mail A&E section is coming to be a panelist on Saturday on the 3:00 panel!

Schedule:
FRIDAY, October 19
1pm Meet the Halifax Music Media Vanguard Room 1
Meet the entertainment reporters upon whose word your career lives or dies, at least in Halifax. Sue Carter Flinn (The Coast), Dean Lisk (Daily News), Paul Brothers (Going Coastal), Stephen Cooke (Chronicle Herald), and other local reporters will talk about reporting from their perspective.

2pm Developing Music in Nova Scotia Vanguard Room 1
Nova Scotia has several amazing programs around funding development and export of music. Meet the folks who help fund much of the development in Nova Scotia. Gordon Lapp (Executive Director, Music Nova Scotia), Mickey Quase (Music Program Officer, Department of Tourism, Culture & Heritage), and Jonny Stevens (Member Services, Music Nova Scotia) will be on hand to discuss programs and take questions.

3pm Live Music In Halifax: What is the real story? Vanguard Room 1
The news is full of talk about Halifax falling behind Moncton in terms of big live shows; meanwhile, local yearly events continue to face financial challenges. What is the real story, and what can be done to make Halifax a true entertainment mecca? Ben Pearlman (ATG Concerts Toronto), Waye Mason (Halifax Pop Explosion), Steve Brazil (Bruised Productions), and other guests discuss the real challenges and opportunities that face Halifax.

SATURDAY, Oct 20
1–2pm Design Matters Britannia Room
Often misunderstood and usually one of the last things many musicians think about, design and artwork are essential to the success of any musical project. From festivals to books to CD art, we can recall questionable decisions and genuine strokes of genius in music graphic design. Join Kent Fackenthall (Graphic Designer for Goose Lane Editions), Marnie Gillis (HPX Art Director and The Coast’s Production Manager), and others in a discussion of how to get the most out of design.

1–2pm Boot Camp 1: The ABCs of the Business Vanguard Room 1
This hour is a practical, myth-busting overview of the music business covering transactions from creator to consumer. We’ll explore the basic glossary of the business, including songs and masters, recording, manufacturing, distribution, management, and booking, and touch on the major issues as they relate to independent musicians. This hour is for newcomers to the music business, but it also sets up the next hour. Presented by Exclaim! Magazine’s Music School, featuring Exclaim! columnist Allison Outhit.

1–2pm All About SOCAN: Protecting Your Rights Vanguard Room 2
The Society of Composers, Authors, and Music Publishers of Canada (or SOCAN) is the only nationwide performance rights organization in Canada. What does that mean? Money for you, if you write songs! Find out how! Tim Hardy, from SOCAN’s Member Services/Licensing Department, tells us all about it.

2–3pm Boot Camp 2: Understanding Rights & Royalties Vanguard Room 1
In this hour, we discuss creator’s rights, including copyright, by following the value chain in the life of a song though composition to recording, publishing, synchronization licensing, etc. We’ll see how rights turn into royalties and discuss how they are collected and by whom. Presented by Exclaim! Magazine’s Music School, featuring Exclaim! columnist Allison Outhit.

2–3pm Touring 101 Vanguard Room 1
Your band wants to hit the road, but a million and one things seem to be keeping you from doing so. What are you doing wrong? What are you doing right? Who will tell you? These guys will! Meet the agents, techs and road managers: Craig Mercer from the Jimmy Swift Band and Below Me Music, Ben Pearlman from ATG Concerts Toronto, Carl Gosine of Cargo Productions, Pat Dooley of Tourtech East, and Adam Countryman from The Agency Group Toronto tell it like it is.

3–5pm 15 Years of Halifax Pop Explosion Britannia Room
The Halifax Pop Explosion is 15 years old this year. Things have changed, but what is better, what is worse? How has the local, national, and world music scene developed since a couple of under-resourced crazy bastards decided Halifax needed a world-class music fest back in ’93? Waye Mason (HPX Executive Director) welcomes festival founder Peter Rowan, (NEW) the Globe and Mail’s Carl Wilson, author and journalist Bob Mersereau, and local artist manager and long-time music journalist Mike Campbell to reflect on the ups and downs of 15 years of history.

3–4pm Boot Camp 3: What to Say No To—Contracts 101 Vanguard Room 1
This hour explores the fundamentals of contracts and includes an introduction to recording and licensing agreements, management and booking agency agreements, publishing, master and synchronization licensing agreements, and a glossary of contract terms. Presented by Exclaim! Magazine’s Music School, featuring Exclaim! columnist Allison Outhit.

4–5pm Meet the Halifax Music Directors Vanguard Room 2
To end the weekend as it began, we have assembled another collection of powerful decision makers, the radio programmers. Why do some songs make it to air, and some languish unheard? How are decisions made? The local tunes are great, but what about the recording quality? Representatives from CKDU, CBC, Radio 3, XM Channel 52 the Verge, Q104, and Z103.5 FM join us to speak the truth.

4–5pm Boot Camp 4: Forget About Everything I Just Said—Digital Distribution and How It’s Changing the World Vanguard Room 1
In this hour, we’ll talk about how digital distribution and the “long tail” media market have changed the way everyone in the music business does business. We’ll talk about how the traditional roles of music business players (from musicians to distributors) have changed and explore what that means for the future. We’ll also cover some practical ways independent musicians can take advantage of a world in flux. Presented by Exclaim! Magazine’s Music School, featuring Exclaim! columnist Allison Outhit.

Related posts:

1. Halifax Pop Explosion: Thursday Night Preview
2. Zoobombs and the Halifax Pop Explosion
3. Pop Explosion begins: TONIGHT! [it’s started already….]
4. Halifax Pop Explosion Applications
5. Pop In Sessions News: They get busy during the Pop Explosion

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