“Music2.0″ is now available, finally, both as a ‘real’ printed product, as well as a ‘pay what you want’ - pdf. Music2.0 is kind of like a ‘Best of Gerd Leonhard’ compilation (if I may say so myself), 227 pages filled with the best blog posts and juiciest essays from the past 4 years, slightly remixed and tweaked, riffing on that good old subject of the next generation of the music industry. And this may well be my final riff on music, for a while, too - stay tuned*.

Anyway, the book continues and expands on some of the ideas and models we cooked up in my first book “The Future of Music” (co-written with my colleague Dave Kusek). It describes what the next generation of music companies will look and feel like, and gets even deeper into some of my favorite buzz-phrases such as Music Like Water and the Flat Rate for Music, Feels Like Free (FLF), the Usator, Friction is Fiction, and the People Formerly Known As Consumers. Oooops, yes, sorry for the geek-speak!

* Interesting….

You have two options to read the book:

1. Order a print version
2. Download a free PDF version

He even has a video preview for the book!

++

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