Reznor vs. Radiohead: Innovation Smackdown
Posted in Business, Digital, Fun, Labels, Marketing on 03.27.08 12:18

Go vote over at Wired

Radiohead and Nine Inch Nails have been taking turns giving the music industry the finger. The British band made headlines last October for releasing In Rainbows without the support (read: control) of a record label, and Trent Reznor’s group followed suit with last month’s Ghosts I-IV.

The two bands have also been busy one-upping each other with their innovative promotion strategies. We were tempted to let the groups coexist peacefully at the forward edge of digital distribution until Nine Inch Nails’ Trent Reznor accused Radiohead of betraying fans by selling them low-quality files. In light of Reznor’s accusations, we put together a 10-round, voting-enabled smackdown to find out which band is really blazing the trail of innovation.

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