OK - I agree this number is more than some bands will ever sell let alone in one week - but if the idea of developing a plan with such an “ambitious” goal is too much for you to consider you may not be cut out for where things are going in this industry.

The number one debut scanning CD nationally in Canada is the new REM and it only scanned 9000 units to make #1 on the national chart.

With seven new releases entering the chart in the top 10, sales are down 23% over the same week last year (when five albums each sold over 10,000 copies) and down 9% year-to-date over 2007.

R.E.M.’s Accelerate debuts at #1 on the Top Current Albums chart, their first #1 album in the SoundScan era, topping the #2 peak of 1998’s Up.

Theory Of A Deadman’s Scars And Souvenirs enters at #2, their best ever chart peak, surpassing the #4 entry of their debut album in 2002.

Other debuts in the top 30 include Karkwa at #5, Moby #6, In Flames #7, the soundtrack for the Rolling Stones’ concert film Shine A Light at #9, Van Morrison #10, George Strait #13 and Gnarls Barkley #21.

Big movers include Feist 19-12, Sylvain Cossette 63-23, Alvin & The Chipmunks soundtrack 107-30 and Ima 67-49.

I would love to know how many sales it took to hit even 30th position, or what about the top 10? If 900 is for the top spot if can’t be that many.

There is a marketing plan goal for a hyped band with a new release coming out: 9000 sales in the first week. Even if you only do half that I can’t imagine that not getting you in the top 30. Thinking cap time: What would have to go into such a well orchestrated plan to even potentially make that happen?

And in Exclaim
The new issue of Exclaim also has an article on dwindling album sales and their affects on the industry’s ability to award Gold records.

++

Name (required)

E-mail (required)

URI

Your Comment

Or add a Video Comment

with

« Back to text comment