| eMusic Launches in Canada + !!!Social Media News Releases!!! | |
TORONTO and NEW YORK, April 29, 2008. eMusic (www.emusic.com) the world’s largest retailer of independent music launches its award-winning service in Canada today. With 33,000 of the world’s top independent labels and major audio books publishers, eMusic is unrivalled in catering to adults interested in entertainment outside the commercial mainstream.
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eMusic offers 50 free bonus music downloads and one free audio book download at sign-up. Its subscription pricing provides music lovers with an inexpensive, low-risk way to discover great new music for as low as 37 cents per track. Canadian monthly pricing plans are as follows:
Music
- eMusic Basic - 30 downloads $11.99
- eMusic Plus - 50 downloads $17.99
- eMusic Premium - 75 downloads $23.99
Audio books
- 1 audio book - $11.99
- 2 audio books - $22.99
Social Media News Release
Outside not even realizing the service was unavailable to Canadians [or forgetting if I did know], the most interesting part of this announcement to me was eMusic’s use of a social media press release format [in addition to a traditional press release]
To me social media focused news releases make so much more sense when posting online I can not understand why all companies have not embraced their use. Evidently there is some resistance from within the industry regarding their use. Check out The Social Press Release: Multimedia, Two-Way, Direct to the Public by Mark Glaser on Mediashift - it is a great primer and contains links to issues related to such releases as well as additional resources for making use of them yourself.
I hope by the end of the summer to have a Social media news release template developed for all future such releases related to the label and any of my other ventures.
If you are interested in finding out more about social media press releases, visit Shift Communications - the company that first introduced the Social Media News Release where you will find plenty of resources:
- PR 2.0 Essentials Guide
- “Social Media Press Release” Version 1.0 template
- “Social Media Press Release” Version 1.5 template
- Shift’s Delicious links related to SMNRs
EDIT: I guess you could access eMusic from Canada already:
eMusic Takes DRM-Free Independence Into Canada
eMusic officially launched itself in Canada this week, a move that brings the action to independent music fans up north. According to an eMusic representative, a small number of Canadians already access the US-based service, though the launch raises the regional profile considerably.
The company carries a catalog of roughly 3.5 million tracks from 33,000 independent labels and audiobook publishers, a number that includes a subset of several thousand songs from Canadian artists. The Canadian launch is focusing on that regional content, a decision that will undoubtedly play well with local audiences.
Additionally, the entrance could boost paid downloads in the region, which are far lower - by total revenue percentage and absolute quantity - than United States levels. eMusic has sold more than 200 million music downloads since November 2003. Via Digital Music News
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