We are finding songs for the CTV Olympic telecast in February, 2010 (Olympic Games) and are thrilled to be sending out this email.

One song will be featured every day of the broadcast (16 days), in PrimeTime, at the end of the day’s telecast (and additional times – see below).
The song will be played overtop a 1-2 minute highlight reel capturing that day’s events/emotions.

We think it’s an amazing opportunity to showcase Canadian songs. Expected PrimeTime CTV audience alone is 2M – 3M people each day.

CTV has created a special project for the music portion of the Games: MUSIC OF THE NATION (MOTN)

There will be a dedicated part of CTV Olympic website for MOTN featuring the highlight reels, 30 seconds of song (with a ‘buy song’ button close by), a spotlight section for the artist’s whose songs are featured, artist website link, a link to an online store to purchase the artist’s music, etc.
Expected CTV Olympic page views – 150M +.

The promotion for MOTN is unprecedented.

The online promotion for MOTN will start December 15th, 2009 with the launch listing the artists etc.

We will choose approximately 30 songs but most likely use 23 songs (French + English).
We are looking for 16 English and 7 French songs.

The other 7 songs may be used on the broadcast but will be used online as part of another highlight package etc.

In addition, a 7-10 second chiron (a ’super’) will appear at the beginning and end of the 1-2 minute highlight pieces
listing song title, artist, label.

We are looking for CANADIAN ARTIST songs ONLY.
Iconic, classic, modern, contemporary, classical, pop, rock, r ‘n b, dance, etc.

We are looking for the best songs to suit our needs.
The songs will be given to the Production Team who will use one per day.

We are looking for songs that elicit emotions/feelings/styles such as:

Thrill of victory, heroism, agony of defeat, empowerment, uplifting,
sad, happy, exciting, rockin’, introspective, athletic

Here is the deal that seems to be working for everyone:

Term/Medium: CTV & Canada’s Broadcast Consortium ‘networks’ (TSN, Sportsnet, etc., ‘all forms of TV’). One original use in PrimeTime on CTV and 2 days with multiple plays on the Consortium ‘networks’

Use: In highlight reel for 1-2 minutes with following uses:

1. CTV Primetime (original use)
2. Multiple plays on Consortium networks over the following 2 days after original PrimeTime use
3. On VOD for TV and Bell/Rogers mobility (stream only) up until March 31st.
4. Online use on CTV Olmpics site for 6 months

5. Non-highlight reel use potential for approx. 10-20 seconds for ’spontaneous’ use during ‘Games’ broadcast

Promotional value:  See attached proposal.  It is well-thought and is unprecedented promotion for music for an Olympic games

DVD Buyout: Highlight reels will be included on the commemorative “2010 Olympics”
DVD for sale to the public

Fee: $ 400.00 CDN. for Master (100%)
$ 400.00 CDN. for Sync. (100%)

Please submit a COMPILATION CD ONLY to us via mail or courier no later than
FRIDAY, OCTOBER  23rd at 5 pm.  No MP3’s or links are accepted. Please label the package:

instinct entertainment
“Olympic 2010 Pitch”
96 Spadina Avenue, Suite 310
Toronto, Ontario
M5V 2J6
Attention:  Michael Perlmutter

We are pitching songs to CTV on November 5th.

****  I ask that you pre-clear the songs/recordings with your artists/co-writers/co-publishers etc. before pitching to us.
Once we get our final list of songs to be used (November 13th), we will have under 3 weeks to provide CTV with information about the artists, the proper music files and much more information.   ****

The understanding is that when you pitch songs you AGREE to the above terms, fees etc.

Let the Games begin…

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